Web Design / Logos / Branding / Merch
Full website buildout and brand design of a Get Out The Vote campaign for a large neighborhood in Austin, Texas
Assignment
Create a new brand by building a website, logo, and merch designs for a Get Out The Vote campaign in Austin, Texas.
Inspiration
The sleek mid-century design of the original neighborhood (formerly the Austin airport), as well as the bold graphics of the Zohran Mamdani mayoral campaign and straightforward functionality of the James Talarico website.
Approach
The clients wanted a bold, colorful, and inspiring brand identity rooted in the vibrant surrounding community. And since it is a politically-focused initiative, it required accessible and recognizable elements with a strong focus on informing and encouraging potential voters.
Result
Resonator created a highly informative and vibrant website, a classic and indelible logo, and visually striking merchandise designs. Along with the client-provided messaging, the brand informs the user about the importance of political action while also encouraging them to get involved.
Highly readable, bolded logo inspired by the shape of a house that stands out on yard signs and t-shirts
Originally the home to Austin’s only airport, the Mueller Neighborhood has changed significantly over the years. Its most iconic structure is its decomissioned air traffic controller tower. The tower, built in 1961, exemplifies classic space age, mid-century design. As a logo, this image of the tower alludes to the dynamic history of the neighborhood while also showing how far Mueller and the city of Austin have come.
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Alex Coke
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